craft beer design

Beyond The Pale

Discover the Craft Beer Can Design Collection, where art meets ale. This portfolio features a range of unique beer can designs, each embodying the essence of its brew. From bold graphics to subtle artistry, these cans are more than just packaging—they're a canvas that celebrates the fusion of flavor and creativity for local Ottawa customers. Cheers to a visual feast that's as refreshing as the brews themselves!

Craft Beer Can Design-Beaver Ales

The Mood board & Concept Stage

This mood board encapsulates the unique concept of pairing Ottawa's culture to a craft beer for Beyond The Pale. My goal was to have a slight "sketchy" look to the illustrations with primarily warm tones to bring back the concept of Ottawa's BeaverTails. I envisioned the illustration of the beaver to take up majority of the design and be the main focus of the artwork.